As many of you will already know, having a website is one of the key elements for businesses nowadays. We believe that too! Having a website is a real must-have as a lot of customers won’t consider a business without one.
First of all, having a website gives your client 24/7 access to your business. It’s especially good when you have an international business working in different time zones. Potential customers will be able to access your website at their preferred time with no need to worry about the time zone differences and opening times!
Another great advantage of having a website for your business is that you will reach more of your audience as there are millions of people around the world using the internet every day, even more than those who read newspapers. They will search for things that they’re interested in and can then find your website!
A website is also giving information to your customers! Yes, you read that right – your website will allow potential customers to gain information about your business without them asking any questions. An ‘About Us’ or ‘FAQ’ (Frequently Asked Questions) tab is always useful for this as customers can go there to find answers straight away.
Competing with rival businesses is another reason to have a website, as the majority of them will have an established website presence. However, if they don’t have one, this will bring more competitive advantage to your business, so it’s a win-win! Having a website means you will be easier to find (Google searches rank people’s local businesses first). It also shows that you’re keeping up with technology and are forward-thinking.
Having a website enhances your online presence as social media platforms would but with more detail and presented in a more professional way. If you want to show professionalism, having a website should be your main priority.
There are many things that can be done with your website to engage with your audience and make it more interactive, such as having a simple but effective design that makes key information clear – but these are points for another blog. If you want to know more, be sure to look out for our next post!