Swiss Beauty and Hair Academy

Swiss Beauty & Hair Academy trains hairdressers, beauticians and specialist practitioners across two Swiss campuses, in Zürich and Lausanne. The academy teaches in six languages — German, English, French, Italian, Spanish and Portuguese — across a catalogue that runs from full professional qualifications to short specialist seminars in microblading, lashes, nail design and massage.

The complexity was never the problem. The problem was that all of it had to be handled by hand.

A prospective student couldn’t reliably find the right course, understand what it involved, see which campus it ran at, or enrol and pay without someone at the academy walking them through it. Every enquiry consumed staff time, and every enrolment was a manual process. The brief wasn’t “build us a website” — it was to make a genuinely complicated education business usable by the people trying to buy from it.

We built the academy on WordPress and WooCommerce as a working enrolment platform rather than a brochure with a contact form: one system carrying the full catalogue, serving both campuses in six languages, and taking real enrolments and payments.

The academy’s director has described the outcome directly: the enrolment process was streamlined, course registrations increased significantly after launch, and multi-language support opened markets the academy couldn’t previously reach.

That last point is worth drawing out. Teaching in six languages isn’t a feature of the website — it’s the reason students who would otherwise have looked elsewhere can enrol at all.

Swiss Beauty & Hair Academy remains an active client, and the work has extended across the wider group — Swiss Fashion Academy and Swiss Nutrition Academy are both built and maintained on the same principles.