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Serendipity Crystals
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WORDPRESS, WOOCOMMERCE

Serendipity Crystals

Crystal e-commerce and holistic healing website combining WooCommerce, rich content, search and personal-brand storytelling.

Client
Serendipity Crystals
Industry
Wellness / E-commerce
Country
United Kingdom
Duration
Completed
Status
completed
WordPress WooCommerce Elementor ACF Pro Ajax Search Pro Stripe PayPal Apple Pay Google Pay Custom Development
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Project Overview

About This Project

We designed and developed a bespoke WordPress and WooCommerce website for Serendipity Crystals, creating a calm, feminine digital experience that brings together crystal retail, holistic healing services, educational content and Janet Thornton’s personal brand. The site was structured to feel approachable and distinctive while still supporting a substantial product catalogue and content library.

The e-commerce side of the platform includes a large crystal and jewellery catalogue organised across categories such as crystals, minerals, bracelets, earrings, palmstones, pendants and rings. Individual product pages support stock status, basket functionality and multiple payment options including PayPal, Apple Pay and Google Pay, while custom search and category navigation help customers find specific crystals more easily.

Beyond the shop, the website also acts as a content and healing-services platform. Dedicated pages explain Janet’s healing modalities, the history of Serendipity Crystals and her approach to vibrational healing, while a substantial blog supports education, storytelling and organic discovery. The result is one connected WordPress platform for e-commerce, content, personal brand storytelling and holistic services.

What We Built

Key Features & Solutions

Feature view 1
  • WooCommerce Crystal Store A large WooCommerce catalogue supports crystals, minerals and jewellery with structured categories, product pages, stock status and basket functionality.
  • Advanced Search & Product Discovery Search, shop categories and crystal-specific navigation help visitors find products within a large and highly specialised catalogue.
  • Multiple Payment Methods The checkout experience supports PayPal, Apple Pay and Google Pay, giving customers a choice of familiar payment options.
Feature view 2
  • Healing Modalities Content Dedicated service content explains Janet Thornton's holistic and vibrational healing modalities, including The Emotion Code, Body Code and Belief Code.
  • Content-Rich Personal Brand Website About, healing, blog and educational content establish Janet's story, expertise and approach while supporting long-form organic content discovery.
  • Custom WordPress Design & Styling The site uses a distinctive blush-pink visual system, custom layouts and responsive presentation to unify the e-commerce and holistic-wellness sides of the brand.

Project Results

1,300+
Crystal Products
The shop presents a substantial crystal and mineral catalogue, with the main A–Z category alone showing more than 1,300 products.
100+
Crystal Categories & Items
The wider shop structure includes multiple product groups such as crystals, jewellery, bracelets, earrings, palmstones, pendants, rings and spheres.
3
Express Payment Options
Product pages support PayPal alongside Apple Pay and Google Pay for a flexible checkout experience.
1
Connected Brand Platform
E-commerce, healing services, educational content, personal storytelling and blog content are brought together within one WordPress site.

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