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Karviva
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ECOMMERCE, DIGITAL GROWTH

Karviva

Long-term e-commerce and digital growth partnership spanning WordPress, WooCommerce, SEO, email and Shopify migration.

Client
Karviva Wellness
Industry
Wellness / E-commerce
Country
United States
Duration
2022 – Present
Status
ongoing
WordPress WooCommerce Shopify Kinsta SEO Email Marketing Yotpo Subscriptions TikTok Shop Custom Development
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Project Overview

About This Project

We have worked with Karviva Wellness since 2022, beginning with a complete website redesign and continuing as a long-term digital partner across e-commerce, SEO, content, email marketing and conversion-focused improvements. The relationship has grown beyond a single website project into an ongoing programme designed to strengthen the brand, improve discoverability and support sustainable online sales growth.

The current WordPress and WooCommerce platform supports Karviva’s wellness product range, bundles and subscription-based purchases, while our wider work includes technical SEO improvements, answer-engine optimisation, lifecycle email strategy and conversion-led content. We have also supported integrations around reviews, subscriptions and social-commerce channels as the e-commerce operation has expanded.

Karviva is now moving into its next stage of growth, with a phased WooCommerce-to-Shopify migration planned around the store first while the main content website remains on WordPress. This approach allows the brand to modernise its commerce stack without disrupting the existing content and SEO footprint, while giving future marketing, retention and product-growth activity a more scalable foundation.

What We Built

Key Features & Solutions

Feature view 1
  • WordPress & WooCommerce E-commerce A complete e-commerce experience supporting Karviva's wellness products, bundles and recurring-purchase requirements within WordPress and WooCommerce.
  • Phased Shopify Migration Strategy The store is being migrated to Shopify in a phased approach while the main WordPress content site remains in place, reducing disruption to the wider content and SEO footprint.
  • SEO & Answer-Engine Optimisation Ongoing technical SEO, content improvements and answer-engine optimisation support the brand's organic visibility and long-term discoverability.
Feature view 2
  • Lifecycle Email Marketing Email strategy includes welcome journeys, replenishment, win-back, cross-sell and campaign planning designed to strengthen retention and repeat purchase behaviour.
  • Subscriptions, Reviews & Social Commerce The wider commerce setup includes subscription functionality, Yotpo review content and an existing TikTok Shop connection as part of a multi-channel sales ecosystem.
  • Conversion-Focused Digital Growth Website, content and marketing improvements are approached as one connected growth programme rather than isolated design or development tasks.

Project Results

2022+
Long-Term Partnership
Ongoing work has expanded from website redesign into e-commerce, SEO, content, email marketing and digital growth support.
29
Individual Products
The commerce catalogue includes 29 individual products being planned for migration into the next-stage Shopify store.
15
Product Bundles
Fifteen variety-pack and bundle products form part of the e-commerce catalogue and migration planning.
383
Content Articles
A substantial library of 383 blog posts forms part of the wider content and SEO ecosystem to be preserved through the phased platform strategy.

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