Manual re-entry
Leads, orders, bookings, and updates get copied between systems by hand, wasting time and increasing the chance of mistakes.
Custom API integration for UK businesses that need their website, CRM, ecommerce, booking, payment, stock, or reporting tools to work together without manual re-entry.
The problem is rarely one broken tool. It is the gap between tools: staff copying data, missed notifications, silent failures, and no one knowing what happened until a customer complains.
Leads, orders, bookings, and updates get copied between systems by hand, wasting time and increasing the chance of mistakes.
A third-party API changes, a token expires, or a webhook fails, and the business only notices when the numbers stop matching.
Inherited integrations built in theme snippets or abandoned plugins become risky to touch and hard to explain.
The website supplier blames the CRM, the CRM blames the website, and the client is left coordinating support tickets.
Integration work that starts with the business process, then chooses the right API, webhook, plugin, or automation layer to make it reliable.
Send leads, quotes, bookings, and enquiries from the website into the right CRM, pipeline, or inbox automatically.
Connect WooCommerce or Shopify with fulfilment, stock, accounting, product feeds, and reporting tools.
Link payments, booking systems, calendars, subscriptions, and customer records into one clearer flow.
Build secure endpoints, middleware, or WordPress-side functionality when a standard plugin cannot handle the job.
Use webhooks and automation tools to move data at the right moment, with logging and fallbacks where they matter.
Document what connects to what, how failures are surfaced, and what needs maintenance when third-party tools change.
Good integrations are designed around real data, real failure points, and a rollout that does not gamble with live operations.
Map the current tools, data fields, manual work, credentials, failure points, and ownership.
Define what moves where, when it moves, how errors are handled, and what success looks like.
Create the API connection, plugin, webhook, or automation layer in a controlled environment.
Run real scenarios, bad-data cases, duplicate checks, security checks, and failure recovery before rollout.
Roll out with documentation, alerts, and a clear maintenance route for future API changes.
What clients usually ask before connecting websites, CRMs, ecommerce platforms, and third-party tools.
Most modern tools with an API, webhook, export, or reliable integration layer can be considered.
Both are possible. The right route depends on whether the missing piece is a connection, a data transformation, or a new endpoint.
That risk should be planned from the start with documentation, monitoring, and a support route after launch.
Some integrations are one-off builds, but business-critical connections usually need light ongoing maintenance.
Bring the website, the CRM, the spreadsheet, the payment flow, or the system that keeps causing manual work. BMG will map the cleanest integration route.